You are ordering an e-commerce website because you want to sell online. The purpose you have in mind for your website is to display your products and services as well as offer additional payment options (besides cash), to ensure your customers can shop at any time of the day or night, and also to be able to serve those who are in a geographical location that is different to yours. Take advantage of the tools that are available to online sellers such as SEO, PPC, and social media marketing because they give the entrepreneur the ability to get much insight about who their customer is, predictability about their budget to win over each acquired customer, and ways to retain them with social media engagement. In other words, digital marketing gives you the power to scale your sales and your customer retention. This is powerful.