Digital marketing allows you, the entrepreneur, to reach your customer online. Likewise, prospects looking for you can find you, too. To build new business relationships and develop others online, it is necessary to position your company where your customers spend their time, or where they are likely to surf, or by making sure you attract them. In other words, you would have to make your company available when people need your products and services. With SEO (search engine optimization), you bid for keywords that match what you offer on google and other search engines so people looking and typing those same keywords find you. Web designers know how to help your website rank on top of the first pages of Google. Remember it is a bid. You get what you pay for. You want to be found and/or sell, they know how to make it happen. With PPC (pay-per-click), you pay every time a prospect clicks on a digital ad. Use social media marketing to put your business on the social media platforms where your customers spend time.