To build new business relationships and develop existing ones online, it is necessary to position your
company where your customers spend their time, or where they are likely to surf, or by making sure you
attract them. In other words, it is wise to request a company website. SEO (search engine optimization) is
something you should make sure you activate and maintain on your website to attract prospects and
keep in touch with customers. Web designers know how to increase the visibility of your website. Digital
marketing allows you, the entrepreneur, to reach your customers online, and also on their mobile or tablet.
Digital marketing also makes it easier for your customers to locate your business and contact you at the moment
that they are looking for the products or services that you sell. With PPC (pay-per-click), you pay every
time a prospect clicks on your digital ad. Finally, you can use social media marketing to amplify the reach
of your business.